More and more consumers are shopping around for funeral prices and seeking multiple quotes before selecting a funeral director. However, when customers do decide to shop around, they are not aware that they are often soliciting quotes from different funeral homes owned by the same company without their knowledge.
Know who owns the funeral home who you are dealing with
You might not know it, but most of the larger funeral brands in Australia are owned by two public listed companies – InvoCare and Propel Funeral Partners. Between them they currently control over 40% market share nationally. This means that there’s a good chance your first contact will be a funeral brand owned by one of the large funeral chains listed on the Australian Stock Exchange.
So, when looking for a funeral director, the first piece of advice is: know who you are dealing with and shop around. Don’t be deceived by family brand names advertised on a billboard, in the newspaper, on radio or in the media – it does not necessarily mean they are an independent funeral home.
Often, large publicly listed companies will use family brand names on their signs, because they know customers will be more inclined to trust them, and they often use the reputation of the family name. It is quite common for these publicly listed companies to operate under old family names and not change the look of the premises after the funeral home changes hands.
Shop around and find a funeral director you can trust
eziFunerals urges consumers to continue to shop around for funeral services. Not all funeral directors are the same. So it pays to do your homework! By asking the right questions, comparing funeral homes and making informed choices, you can save time, money and unnecessary grief. For more information on funeral choices in each of the states, see our City specific pages:
- Funeral Planning, Sydney, NSW
- Funeral Planning, Melbourne, VIC
- Funeral Planning, Brisbane,QLD
- Funeral Planning, Adelaide, SA
- Funeral Planning, Perth,WA
- Funeral Planning, Hobart, TAS
If you need a QUICK FUNERAL QUOTE, you can connect with independent funeral directors by filling in a simple and easy quote request form.
eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We do not conduct funerals and we are not part of any other funeral company.