According to eziFunerals, the number one reason consumers pay too much for a funeral is that they don’t shop around. They will normally use the closest funeral home or the one their family has always used. Neither of these criteria tells you whether you’re getting good value.

When customers do decide to shop around, they are not aware that they are often soliciting quotes from branches of the same company, without their knowledge. Although the names on the signs outside funeral homes are well known, the revenues and profits from them flow to corporate shareholders, said Peter Erceg, owner and founder, eziFunerals.

‘It pays to do your homework’, Erceg explains. “People are not aware that several funeral businesses may be owned by two parent companies, being InvoCare Limited (ASX: IVC) which own brands such as White Lady Funerals and the newer Propel Funeral Partners Ltd (ASX: PFP). Between them they currently control over 40% market share nationally (…and growing). So, when looking for a funeral director, the first piece of advice is: “know who you are dealing with and shop around”, he said.


Know who owns the funeral home you are dealing with

‘Too many times, our members have seen families pay too much for funerals. People don’t know that there are a wide variety of costs and options available to them’, he said.

Independent funeral homes listed with eziFunerals are committed to helping people sort through one of the most difficult times in our lives and can really help ease the stress. ‘When we’re in that emotional state, it’s the worst time to be making financial decisions in a sales focused environment.’

If value for money and a more personalised service is important to you, you should ask who owns and operates the funeral home you are considering. Make the right choice and save money by selecting a small, independent and family owned funeral director to conduct a funeral.

For more information on funeral choices in each of the states, see our city specific pages:


If you need a QUICK FUNERAL QUOTE, you can connect with independent funeral directors by filling in a simple and easy quote request form.


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About eziFunerals

eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We are not part of any other funeral company. Founded by consumers frustrated by how difficult it was to get independent information, eziFunerals supports consumers plan a funeral, compare prices and select the right funeral director anywhere, anytime.