CHOICE has just held it’s annual Shonky awards and unfortunately for InvoCare funerals, they were one of the big brands to feature in this year’s awards.

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The annual awards, handed out by consumer advocacy group Choice, name and shame brands it says have failed to give Australian consumers a fair deal.

The following is an extract from an article by Rani Hayman and published by ABC News – 10 November 2020.

Choice CEO Alan Kirkland said companies it alleged preyed on vulnerable Australians had been called out.

“InvoCare — the company behind White Lady Funerals and Simplicity Funerals — has done everything it can to avoid being upfront with grieving families about cost,” he said.

InvoCare is behind nearly 40 brands and is the dominant player in Australia’s funeral industry.

Choice says a mystery shopper exercise conducted in the industry in 2019 revealed some businesses would not provide an itemised list of expenses and they gave wide-ranging quotes for the same services.

An earlier investigation led to funeral pricing being mandatory in some state and territories, but not others.

“InvoCare provides prices for NSW and ACT funerals on its website, but doesn’t provide grieving people in other states with the same information,” Mr Kirkland said.

But in response, a spokesperson for InvoCare said funeral pricing was being rolled out nationally as part of the company’s “commitment to industry best practice”.

The spokesperson said InvoCare “strongly supports transparency in pricing and was the first group to meet new industry standards”.

Read the full article here.



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