Cremation as a disposition process is increasingly embraced by consumers of nearly all religious, economic and regional groups, and the reasons for choosing this option are nearly as diverse as the individuals themselves.
However, according to eziFunerals Owner & Founder, Peter Erceg, ‘far too many funeral directors make the mistake of focusing on the economics of cremation as the sole contributing factor of consumer decision making. They do it because their competitors down the road are charging less for a direct cremation than it does for its basic services fee. Don’t be that firm!’, says Erceg.
eziFunerals is all about fair and affordable funerals. That’s why we exist, said Erceg. But, if a consumer calls a funeral home and asks for a price for cremation, how do you answer? ‘If a funeral director simply gives them a price for a direct cremation, then they are doing their funeral home and the families they serve, a disservice’, he says.
Cremation is more than simply a choice of disposition
Cremation is more than simply a choice of disposition. It should be considered as just one part of the funeral process. The choices available to a family that chooses cremation are even more varied than that of a traditional burial disposition, and a family that expresses a desire for cremation should be given the opportunity to understand all those options.
For example, a direct cremation should, at minimum, include fees for basic services, removal, care and preparation of un-embalmed remains and the cremation.
Families only have one opportunity to have it done right. There are no re-runs and a decision based on price alone has the potential to leave a family bereft and unhappy with how the final disposition of their loved one has been handled.
Cremation is not a race to the bottom
It is very important to the financial health of a funeral home owner that cremation is not, economically speaking, a race to the bottom.
Many cremation providers eziFunerals partner with, are more focussed on providing professional and caring services based on the individual needs of families, rather than by what it costs to provide these services.
Our clients understand that premium funeral homes have significant costs/investments in professional facilities and staff. Those are two big reasons why families keep coming to our premium members in the first place, says Erceg. Our member funeral directors may not be the cheapest, but people see value in the services they provide, at one of the most difficult times in our lives.
Click here to learn more about eziCremations
eziCremations is part of eziFunerals Pty Ltd. We support individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company. We are not part of any other funeral company.
For more information or to make contact with a trusted Independent Funeral Director, call eziFunerals on 1300 236 402 or visit www.ezifunerals.com.au.