The latest statistical snapshot on deaths by the Australian Bureau of Statistics (ABS) [24/09/2020] raises some interesting data for the funeral industry in Victoria.

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Although rising deaths are good for the funeral industry, it raises some concerns for shareholders of InvoCare and Propel Funeral Partners. Combined with increased competition by independent funeral directors, lower funeral price offerings by competitors, greater demand for direct cremation and online funeral disruptors, like eziFunerals, these big funeral chains are starting to see a decline in market share and funeral volumes. See our article ‘The elephant, the gazelle and the mouse‘.

In 2019, there were 169,301 deaths registered in Australia, 10,808 more than the number registered in the previous year (158,493). Over three quarters (78.3%) of these deaths occurred in New South Wales, Victoria and Queensland combined. In Victoria, there were 43,944 deaths, 5,763 more than the number registered in the previous year (38,231).

The following table shows the top 10 local government areas for deaths registered in Victoria, 2019. To learn more about death rates and funeral industry trends in Australia visit


Top 10 Areas for Deaths in Victoria

Local Government Area  

Number of Deaths


Standardised Death Rates (per 1000 population)
Greater Geelong 2,214 5.5
Mornington-Peninsula 1,550 4.7
Casey 1,573 5.1
Monash 1,480 4.4
Moreland 1,203 5.2
Brimbank 1,287 5.4
Boroondara 1,156 4.1
Whittlesea 1,178 5.2
Whitehorse 1,247 4.1
Knox 1,095 5.0

Source: Australia Bureau of Statistics – Deaths, Australia, 2019




About eziFunerals

eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company. We are not a subsidiary of any other corporation. We are not part of any other funeral company.


Peter is the Founder & Owner of eziFunerals Pty Ltd. Published Author - ‘What Kind Of Funeral?, Vivid Publishing. He has a long family history within the funeral industry and understands the issues faced by both consumers and funeral directors when arranging a funeral from Cradle2grave®.