The current commission of inquiry into the finance sector has raised the prospect for another investigation into the funeral industry, according to eziFunerals Founder, Peter Erceg.

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Peter Erceg says, despite several government inquiries, state governments have failed to tackle ongoing community concerns about misleading practices and a growing concentration of market share by two public listed companies, InvoCare and Propel Funeral Partners.

InvoCare, which operates under recognisable brand names such as White Lady Funerals and Simplicity Funerals currently enjoys a 40% market share and reportedly up to 80% on Australia’s profitable east coast. This is the same company that was fined by the ACCC in 2014 for false and misleading practices on the purchase of memorials for use at burial sites.

Calls for a royal commission are also underpinned by ongoing reports of misconduct within the funeral industry, he said.

The funeral industry in Australia is generally self‐regulated by multiple associations which exist at national and state levels. Membership to one or more of these bodies is voluntary. However, not all funeral directors and/or industry participants are members and subject to a professional code of conduct or sanctions for non‐compliance of industry‐based standards.

For the past decade, we have been regularly told of rampant cost increases, coffin swapping, gouging, upselling, conflicts of interest and misuse of funeral funds driven by a sales culture that has elevated profits above all else.

Funeral finance should also be considered as part of any commission of inquiry, said Peter Erceg.

Pre-need (pre-paid) funerals have been on the agenda of several government inquiries and reviews due to complaints of upselling to relatives or contracts no longer being able to cover costs.

Funeral insurance and bonds are also raising serious concerns, with consumers at risk of losing thousands of dollars because of a growing “conflict of interest”, according to Peter Erceg.

Peter Erceg said, it’s time for the funeral industry to regain consumer trust. Most funeral homes in the industry do the right thing, but we shouldn’t wait on government regulators to keep our companies in check. The funeral industry and regulators need to commit to acting in the customers’ best interest, even when there are marketplace reasons not to do so. Otherwise, a royal commission into the industry may be the only way to achieve this.


About eziFunerals

eziFunerals is a free consumer advocacy and funeral planning platform that supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We are not part of any other funeral company. Founded by consumers frustrated by how difficult it was to get independent information, eziFunerals supports consumers plan a funeral, compare prices and select the right funeral director anywhere, anytime.

The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members. eziFunerals may receive commissions from Preferred Partners listed on our website. While every care has been exercised and the recommendations and other statements herein are based on information believed to be accurate and reliable, no liability, (unless required by law) can be accepted for any error or omission including negligence however caused.