Don’t be deceived by family brand names advertised on a billboard, in the newspaper, on radio or in the media – it does not necessarily mean they are an independent funeral home.

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Often, large publicly listed companies will use family brand names on their signs, because they know customers will be more inclined to trust them, and they often use the reputation of the family name. It is quite common for these publicly listed companies to operate under old family names and not change the look of the premises after the funeral home changes hands.

So, how can you tell?


1. Look for a company name

One good way to tell if a funeral director is independent is to look for a a publicy owned company name, such as InvoCare or Propel Funeral Partners. You will most likely find it in the bottom corner of the advertisement and at the bottom or top of paperwork. This will tell you if the funeral home works for you or company shareholders.


2. Check their eziFunerals profile

If a funeral director is signed up to eziFunerals, their profile will tell you if they are a trusted independent funeral home.

All our member funeral homes are independent and are here to help you before, during and after your time of need. We work together to ensure that consumers receive honest, transparent information and the best possible standard of service at the most realistic cost.


3. Check their website

If they are an independent funeral director, it may be prominently displayed on their website. You can find a link to their website by simply visiting eziFunerals funeral director listings.


4. Ask the question

You should also be able to find if your funeral director is independent when you visit the funeral home. If you’re unsure, just ask! – ‘WHO OWNS YOUR FUNERAL HOME?’


Make the independent choice, the right choice!

So make the right choice and get value for money by selecting an Australian, family owned and independent funeral home to conduct the funeral.

For more information or to make contact with a trusted Independent funeral director, call eziFunerals on 1300236402 or visit


About eziFunerals

eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We are not part of any other funeral company.

The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members. eziFunerals may receive commissions from Preferred Partners listed on our website. While every care has been exercised and the recommendations and other statements herein are based on information believed to be accurate and reliable, no liability, (unless required by law) can be accepted for any error or omission including negligence however caused.