Chapter House, Melbourne funeral directors, Liddy and Troy Upfield, have announced the purchase of Victoria’s only private memorial estate and cemetery, Wooling Hill Memorial Estate.

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Peter Erceg, owner and founder of eziFunerals said, “This announcement is a game changer for consumers and the funeral industry in Melbourne, Victoria”.

“Liddy and Troy are to be congratulated for acquiring the Wooling Hill Memorial Estate. This acquisition will provide a less expensive option to families requiring a private sanctuary for funerals, memorial services and family celebrations”.

“Wooling Hill is unique to Victoria as it is the only provider for families to have a funeral service and interment for a memorial in perpetuity without having to deal with funeral directors and cemeteries independently,” he says. 

According to Troy Upfield,  “The funeral industry is slow to change, and this resistance has given limited options other than platitudes even though it acts as an impairment to the community and environment. Our relationship with Chapter House Funerals, now offers a truly unique experience for families, including regular updates on the environmental benefits produced by each tree”, he says.

Photo: Courtesy of Chapter House Funerals.


The Wooling Hill Memorial Estate, including the Robinson Family Pioneer Cemetery was established in 1840 and pre-dates the establishment of Gisborne. It is considered one of the most historic proprieties in the Macedon Ranges. It consists of 16 hectares of lawns, mature trees and shrubs, with six lakes and other water features. Plans are already underway by Wooling Hill to rejuvenate the gardens and waterfalls, a new Chapel, Arts and Culture Centre, and further reflection spaces around the lakes will be built.

Although the estate’s historic cemetery is no longer available for burial, it still has over 2,000 cremation memorial spaces currently open with a further 5,000 to be created over the coming years. The newest being available late 2020, ‘Cherry Blossom Lane’ for 1,000 interments.

“The Memorial Estate is a compelling option when it is time to make the remembrance decision. With burials increasingly infrequent and cremation a mainstream decision, we will be Melbourne’s first choice”, said Liddy Upfield.

“There will be none of that familiar discomfort on the estate, funerals vehicles such as hearses will not be insight on the main grounds so families can enjoy the gardens and sit under their family tree, reflect, remember, capture new moments, and to celebrate the life story”, she said.

Families will have the option of exclusive or shared ‘family memorial trees’, niche wall memorials, private family sanctuary’s for unlimited interments and various other interments like sculptures, boulders and bench seating. Wooling Hill also has a dedicated pet cemetery for cremains.

About Wooling Hill Memorial Estate

The Robertson family established the estate in 1840 – it was one of the earliest settlements in the district. As the Robertson children had families of their own, Wooling Hill came to resemble a small village. The nine-acre orchard and four-acre kitchen garden fed the family well.

The family cemetery still stands at Wooling Hill, marked in the fashion of those times, by Italian cypresses and a hand-made post and rail-fence. The Wooling Hill Memorial Estate was opened in 2000 by developer Wayne Davies. In 2009 Roger, a Wooling Hill director, purchased the estate with his partner Helen becoming custodians of this historical piece of land after many years.

In early 2020 Melbourne funeral directors, Troy and Liddy Upfield purchased the estate and continue the work by its past owners.


Contact Wooling Hill Memorial Estate

Wooling Hill Memorial Estate
Suzie Konszky – Head of Operations
(03) 5426 1333
372 Barringo Road, New Gisborne. Vic 3438
Instagram @woolinghill

Contact Chapter House Funerals

Chapter House

24/7 Office Contact


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