In a recent update that’s turning heads in the death care industry, Propel Funeral Partners Limited (ASX: PFP) has released its latest financial report. As a trusted resource for families navigating funeral planning, eziFunerals takes a closer look at what these developments mean for the market and, more importantly, for you.

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Key Highlights from the Report

Propel Funeral Partners, one of Australia’s major players in the death care sector, reported significant growth across several key metrics:

  • Revenue Growth: The company recorded a 12% increase in revenue, reaching an impressive $115.2 million.
  • Improved Profitability: With a 9.2% rise in EBITDA and a 21.1% jump in net profit after tax, Propel’s financial health appears robust.
  • Strategic Acquisitions: Propel’s ongoing investment in the market is evident, with approximately $13 million allocated towards acquiring independent funeral homes.
  • Leadership Changes: The report also notes a major leadership transition, with the long-time Managing Director, Albin Kurti, stepping down later this year.

These figures reflect not only the strength of Propel’s business model but also broader industry trends that are influencing how funeral services are delivered across Australia.

Funeral Homes Owned by Propel Funeral Partners in Australia (As of February 28, 2025)

Propel Funeral Partners, Australia’s second-largest private death care provider, operates a vast network of funeral homes, cemeteries, and crematoria. Since its ASX listing in 2017, Propel has grown from 108 locations in FY18 to 187 by Q1 FY25, largely through acquiring family-run businesses.

While they don’t publish a full roster, here’s a list of known funeral homes under their umbrella across Australia, based on the latest insights and historical data. This list empowers you to know who’s behind the name—because at eziFunerals, we believe in choice and clarity.

Source: Propel Funeral Partners. FY25 First Half Results. 24 February 2025

Key Notes on Propel’s Network

  • Scale: As of Q1 FY25, Propel operates 187 locations (up from 159 in FY22), including 54 freehold and 133 leasehold sites, with 24 crematoria and 7 cemeteries. Not all are branded funeral homes—some are cremation or admin facilities.
  • Growth Pattern: Recent buys like Gladstone Valley (2024) and Southern Funeral Home (NZ, 2024) show Propel’s ongoing spree, often targeting businesses with decades of goodwill (e.g., 125+ years combined in their May 2024 haul).
  • Hidden Brands: Propel retains local names post-acquisition, so families may not realize they’re dealing with a corporate entity—e.g., W.T. Howard’s 2021 ACCC fine for claiming “independent” status.

Disclaimer

For the latest, check Propel’s ASX announcements or call local homes to confirm ownership—transparency’s tough when big players play quiet.

What This Means for Australian Families

Propel’s reach—9% of Australia’s funeral market—contrasts with the 70% still held by independents, many in our network. Their growth can mean consistency, but it risks losing the personal touch you treasure. As corporate giants like Propel consolidate their market share, the landscape of funeral services is shifting. Here are some key implications for families:

  • Fewer Independent Choices: With large-scale acquisitions underway, there’s a growing concern that local, family-owned funeral homes may struggle to compete with corporate pricing models.
  • Rising Costs and Lack of Transparency: Larger chains often come with bundled services that may not always offer the flexibility or transparency that families need during difficult times.
  • The Need for Informed Decisions: Now more than ever, families must navigate these changes carefully to secure personalized, cost-effective services that truly honour the wishes of their loved ones.

How eziFunerals is Empowering Consumers

At eziFunerals, we champion the little guys—the directors who know your name, not just your invoice. Use our platform to compare options and find a farewell that’s truly yours, not a corporate cookie-cutter.

Our mission is to provide independent, transparent, and cost-effective funeral solutions that put families first. In response to industry consolidation, we are committed to:

  • Offering Unbiased Comparisons: Our platform allows you to compare prices and services from a variety of local providers, ensuring you have the full picture before making a decision.
  • Ensuring Transparency: We believe every family deserves clear, upfront pricing without hidden costs, so you can plan confidently.
  • Supporting Local Providers: By highlighting independent funeral directors, we help maintain the personalized service that large corporate entities often lack.

Stay Informed and Take Action

As industry giants evolve, staying informed is key. Explore how Propel Funeral Partners’ latest report fits into the broader context of the funeral services market and learn how you can safeguard your family’s interests.

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At eziFunerals, we’re dedicated to ensuring that you have all the information needed to plan a service that respects your wishes and your budget. Visit our website for more insights, expert advice, and the tools you need to compare local funeral providers effectively.

eziFunerals is committed to transparency, affordability, and personalised service. Stay connected with us for the latest news and expert guidance in funeral planning.

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Peter

Peter Erceg is the Founder and Owner of eziFunerals — Australia’s Independent Funeral Planning Authority. With more than 40 years of experience in government and public health, Peter has become one of the country’s leading voices on funeral transparency, consumer rights, and ethical funeral practices. Through eziFunerals, Peter has built a national platform that empowers Australian families to make informed end-of-life decisions — free from pressure, commissions, and confusion. His goal is simple: "to help every Australian plan smarter, save money, and choose funeral services with confidence." 🕊 eziFunerals was founded by Peter in 2011, as an independent funeral comparison and planning platform that allows consumers to: • Compare local funeral directors and transparent quotes, • Understand real funeral costs across Australia, and • Connect with trusted, independent funeral homes that uphold the Fair Funeral Promise. As Australia’s Independent Funeral Planning Authority, eziFunerals is recognised by media, consumers, and funeral professionals for its leadership in price transparency and consumer protection. “We believe every family deserves a fair, dignified, and affordable farewell — without hidden fees or sales pressure.” 📘 Peter is the author of What Kind of Funeral: A Self-Help Guide to Planning a Meaningful Funeral, a practical guide that has helped thousands of Australians understand their options and avoid unnecessary costs. He regularly contributes articles and commentary on: • Funeral cost transparency and industry reform, • Prepaid funerals and consumer protection, • Emerging trends in eco-friendly and digital memorials, and • The role of AI and technology in end-of-life planning. 🎙 Peter and eziFunerals have been featured in major Australian media outlets including ABC News. His insights continue to shape the national conversation on funeral costs, consumer rights, and ethical practices in the funeral industry. ⚖️ Disclaimer: The views and opinions expressed by Peter Erceg are his own and do not necessarily reflect those of eziFunerals or its members. The information provided on this site is general in nature and should not be taken as personal, legal, or financial advice. Consumers are encouraged to conduct their own research and compare funeral services that best meet their needs and circumstances.