In a recent update that’s turning heads in the death care industry, Propel Funeral Partners Limited (ASX: PFP) has released its latest financial report. As a trusted resource for families navigating funeral planning, eziFunerals takes a closer look at what these developments mean for the market and, more importantly, for you.
Key Highlights from the Report
Propel Funeral Partners, one of Australia’s major players in the death care sector, reported significant growth across several key metrics:
- Revenue Growth: The company recorded a 12% increase in revenue, reaching an impressive $115.2 million.
- Improved Profitability: With a 9.2% rise in EBITDA and a 21.1% jump in net profit after tax, Propel’s financial health appears robust.
- Strategic Acquisitions: Propel’s ongoing investment in the market is evident, with approximately $13 million allocated towards acquiring independent funeral homes.
- Leadership Changes: The report also notes a major leadership transition, with the long-time Managing Director, Albin Kurti, stepping down later this year.
These figures reflect not only the strength of Propel’s business model but also broader industry trends that are influencing how funeral services are delivered across Australia.
Funeral Homes Owned by Propel Funeral Partners in Australia (As of February 28, 2025)
Propel Funeral Partners, Australia’s second-largest private death care provider, operates a vast network of funeral homes, cemeteries, and crematoria. Since its ASX listing in 2017, Propel has grown from 108 locations in FY18 to 187 by Q1 FY25, largely through acquiring family-run businesses.
While they don’t publish a full roster, here’s a list of known funeral homes under their umbrella across Australia, based on the latest insights and historical data. This list empowers you to know who’s behind the name—because at eziFunerals, we believe in choice and clarity.
Source: Propel Funeral Partners. FY25 First Half Results. 24 February 2025
Key Notes on Propel’s Network
- Scale: As of Q1 FY25, Propel operates 187 locations (up from 159 in FY22), including 54 freehold and 133 leasehold sites, with 24 crematoria and 7 cemeteries. Not all are branded funeral homes—some are cremation or admin facilities.
- Growth Pattern: Recent buys like Gladstone Valley (2024) and Southern Funeral Home (NZ, 2024) show Propel’s ongoing spree, often targeting businesses with decades of goodwill (e.g., 125+ years combined in their May 2024 haul).
- Hidden Brands: Propel retains local names post-acquisition, so families may not realize they’re dealing with a corporate entity—e.g., W.T. Howard’s 2021 ACCC fine for claiming “independent” status.
Disclaimer
For the latest, check Propel’s ASX announcements or call local homes to confirm ownership—transparency’s tough when big players play quiet.
What This Means for Australian Families
Propel’s reach—9% of Australia’s funeral market—contrasts with the 70% still held by independents, many in our network. Their growth can mean consistency, but it risks losing the personal touch you treasure. As corporate giants like Propel consolidate their market share, the landscape of funeral services is shifting. Here are some key implications for families:
- Fewer Independent Choices: With large-scale acquisitions underway, there’s a growing concern that local, family-owned funeral homes may struggle to compete with corporate pricing models.
- Rising Costs and Lack of Transparency: Larger chains often come with bundled services that may not always offer the flexibility or transparency that families need during difficult times.
- The Need for Informed Decisions: Now more than ever, families must navigate these changes carefully to secure personalized, cost-effective services that truly honour the wishes of their loved ones.
How eziFunerals is Empowering Consumers
At eziFunerals, we champion the little guys—the directors who know your name, not just your invoice. Use our platform to compare options and find a farewell that’s truly yours, not a corporate cookie-cutter.
Our mission is to provide independent, transparent, and cost-effective funeral solutions that put families first. In response to industry consolidation, we are committed to:
- Offering Unbiased Comparisons: Our platform allows you to compare prices and services from a variety of local providers, ensuring you have the full picture before making a decision.
- Ensuring Transparency: We believe every family deserves clear, upfront pricing without hidden costs, so you can plan confidently.
- Supporting Local Providers: By highlighting independent funeral directors, we help maintain the personalized service that large corporate entities often lack.
Stay Informed and Take Action
As industry giants evolve, staying informed is key. Explore how Propel Funeral Partners’ latest report fits into the broader context of the funeral services market and learn how you can safeguard your family’s interests.
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At eziFunerals, we’re dedicated to ensuring that you have all the information needed to plan a service that respects your wishes and your budget. Visit our website for more insights, expert advice, and the tools you need to compare local funeral providers effectively.
eziFunerals is committed to transparency, affordability, and personalised service. Stay connected with us for the latest news and expert guidance in funeral planning.
Peter Erceg
Peter Erceg is the Owner and Founder of eziFunerals. He has had a long history within the funeral industry, and is a published author of ‘What Kind Of Funeral: A self help guide to planning a meaningful funeral’. Prior to eziFunerals, Peter worked in the public sector and health industry for more than 30 years. The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members.
