Nothing can be said to be certain, “Benjamin Franklin famously quipped, except death and taxes”.

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But the recent announcement by United Kingdom’s second-largest funeral business, Dignity to halt its dividend after a significant profit slump has thrown some doubt into the investment equation and raises some interesting questions for Australia’s 1.5 billion death care industry.

According to a report in Reuters (July 31), Dignity was suspending its dividend after profits nearly halved in the first half of 2019, hit by a drop in the number of funerals it conducted and a shift towards lower-cost services, sending its shares down 10%.

The results come at a time when the UK is planning to regulate parts of the funerals business, after a probe found providers were taking advantage of grieving families with high pressure sales tactics.


What does this mean for InvoCare shareholders

InvoCare, which is listed on the Australian Securities Exchange (IVC:ASX), is Australia’s largest provider of funeral services and currently operates over 290 funeral locations and 16 cemeteries and crematoria, across Australia, New Zealand and Singapore. It currently has control of more than 34% of the Australian funeral market.

Over the last several months, investors have become increasingly bearish on InvoCare, however, if you start to dig beneath the surface, the bullish predictions for investors may not be all it seems to be.

“We are seeing cracks in their business model”, says eziFunerals owner Peter Erceg. “For decades, the global formula for leaders in the funeral industry was along the lines of rising death rate plus price rises plus industry consolidation plus operating leverage equals double-digit earnings per share,” he says.

“Investors are clearly rethinking this as a result of Dignity’s recent announcement.”

Erceg says, “Consumers are becoming more demanding and sophisticated. Values are changing, with increased secularism and a growing demand for personalised, lower-cost services, supported with online platforms like eziFunerals,” he said.

Our Clients are becoming more aware of pricing structures and what is available, helped along by eziFunerals, which makes it easier for consumers to plan a funeral and shop around at a time when they are consumed by grief.


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About eziFunerals

eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We do not conduct funerals and are not part of any other funeral company.

The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members. eziFunerals may receive commissions from Preferred Partners listed on our website. While every care has been exercised and the recommendations and other statements herein are based on information believed to be accurate and reliable, no liability, (unless required by law) can be accepted for any error or omission including negligence however caused.