What makes a great profile?
Investing time in making a great profile is key to winning new business.
A great profile includes:
Clear and professional messaging
Use clear and professional communication and make your description of what you do and what you value as simple, transparent, informative.
Be complete
You should have content for all fields in the funeral home profile editor.
If you need help adding or editing content just let us know.
Be detailed
Your profile isn’t just getting it done and adding content. Take the time to think about the content you are adding to your profile. If you don’t stand out, then you can’t expect to win more Clients.
Show and tell
Add a logo to your profile and images to give a visual insight into your funeral home, your staff and your service. If you want any help adding or editing content, get in touch with us.

Peter Erceg is the Founder and Owner of eziFunerals — Australia’s Independent Funeral Planning Authority.
With more than 40 years of experience in government and public health, Peter has become one of the country’s leading voices on funeral transparency, consumer rights, and ethical funeral practices.
Through eziFunerals, Peter has built a national platform that empowers Australian families to make informed end-of-life decisions — free from pressure, commissions, and confusion. His goal is simple: "to help every Australian plan smarter, save money, and choose funeral services with confidence."
🕊 eziFunerals was founded by Peter in 2011, as an independent funeral comparison and planning platform that allows consumers to:
• Compare local funeral directors and transparent quotes,
• Understand real funeral costs across Australia, and
• Connect with trusted, independent funeral homes that uphold the Fair Funeral Promise.
As Australia’s Independent Funeral Planning Authority, eziFunerals is recognised by media, consumers, and funeral professionals for its leadership in price transparency and consumer protection.
“We believe every family deserves a fair, dignified, and affordable farewell — without hidden fees or sales pressure.”
📘 Peter is the author of What Kind of Funeral: A Self-Help Guide to Planning a Meaningful Funeral, a practical guide that has helped thousands of Australians understand their options and avoid unnecessary costs.
He regularly contributes articles and commentary on:
• Funeral cost transparency and industry reform,
• Prepaid funerals and consumer protection,
• Emerging trends in eco-friendly and digital memorials, and
• The role of AI and technology in end-of-life planning.
🎙 Peter and eziFunerals have been featured in major Australian media outlets including ABC News.
His insights continue to shape the national conversation on funeral costs, consumer rights, and ethical practices in the funeral industry.
⚖️ Disclaimer: The views and opinions expressed by Peter Erceg are his own and do not necessarily reflect those of eziFunerals or its members.
The information provided on this site is general in nature and should not be taken as personal, legal, or financial advice.
Consumers are encouraged to conduct their own research and compare funeral services that best meet their needs and circumstances.
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