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Our business is going well and we’re happy with our current methods. We don’t need to change?
The mindset of people towards organising a funeral is changing – it’s becoming less loyalty based and more convenience and value driven. Our research has found that consumers now want independent and objective information and enjoy the convenience and privacy internet shopping offers. They prefer to seek direct funeral assistance at a later time when they are informed and ready to make decisions. By choosing to partner with eziFunerals you don’t only give families an alternative way of finding you, you’re also less likely to lose them to one of your competitors.
Peter Erceg
Peter Erceg is the Owner and Founder of eziFunerals. He has had a long history within the funeral industry, and is a published author of ‘What Kind Of Funeral: A self help guide to planning a meaningful funeral’. Prior to eziFunerals, Peter worked in the public sector and health industry for more than 30 years. The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members.
