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In recent years there has been a continuing trend away from people ascribing to a religion. The 2011 Census of Population and Housing data released by the Australian Bureau of Statistics (ABS) shows more Australians than ever say they have no religious affiliation.
This trend is having a significant impact upon the provision of funeral services with secular funerals increasing in popularity. As baby boomers age and find themselves having to plan funerals for loved ones and themselves, they are making funeral choices based on values that are different than previous generations.
Today, funeral service consumers are planning funeral services that are as unique as the person who died. The concept of personalisation has resulted in an increase of unique services that reflect the life, passions and interests of the person who has died.