Not all funeral directors are the same. So it pays to do your homework!

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The funeral industry in Australia is currently estimated to be $1.5 billion and provides essential services to individuals and families dealing with, or preparing for, death and bereavement.

However, navigating the funeral industry in Sydney, New South Wales can leave many of us vulnerable to upselling and confused with no understanding of the industry and little idea of our rights and choices.

The following information is provided in a series of articles to assist consumers learn more about some of the largest funeral companies in Australia. In this article we provide an overview of Guardian Funerals: Sydney, New South Wales.


About Guardian Funerals

Guardian Funerals is a Sydney, New South Wales funeral brand owned by InvoCare, a publicly listed multinational company which accounts for approximately 34% of all funeral homes in Australia. Guardian Funerals has been operating in Sydney, New South Wales for decades. Their brands also include David Lloyd Funerals in Newcastle and Tobin Brothers in Canberra. Guardian Funerals has over 30 funeral homes operating in New South Wales.

In addition to Guardian Funerals, InvoCare own many other brands such as White Lady FuneralsSimplicity Funerals and Value Funerals.

NOTE: When selecting a funeral home in Sydney, New South Wales, one question you need to consider is whether to engage a large corporate funeral home (like Guardian Funerals) or the services of a smaller, local and family-owned funeral home. While large corporations have the benefit of a well-known brand, it often means that you’ll pay a premium, and you may not have as much flexibility to personalise the funeral, so it’s worthwhile to consider all of your options.


Why should I choose an Independent Funeral Director?

If local ownership and community involvement are important to you, you should ask who owns and operates the funeral home you are considering. By choosing to use the services of an Independent Funeral Director, you are selecting the help of a trusted professional – who can help you anywhere, anytime. They are not distracted or bound by corporate rules handed down from head office and shareholders but can be flexible and responsive to individual needs, providing a highly personal and compassionate service.

So make the right choice and get value for money by selecting an Australian, Independent and Family Owned Funeral Director to conduct a funeral. For more information on funeral costs in each of the states, see our city specific pages:



About eziFunerals

eziFunerals supports individuals and families coping with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company. We are not part of any other funeral company.

Our member Funeral Directors operate in Sydney, Melbourne, Brisbane, Perth, Adelaide and Australia wide. They are chosen for their knowledge, quality, service, personalisation and experience. They go above and beyond, and will take the time to support the family.

For more information or to make contact with a trusted Independent funeral director, call eziFunerals on 1300 236 402 or visit

The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members. eziFunerals may receive commissions from Preferred Partners listed on our website. While every care has been exercised and the recommendations and other statements herein are based on information believed to be accurate and reliable, no liability, (unless required by law) can be accepted for any error or omission including negligence however caused.