The funeral industry in Australia is currently estimated to be $1.5 billion and provides essential services to individuals and families dealing with, or preparing for, death and bereavement.

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However, navigating the funeral industry when dealing with a loved one’s death can leave many of us vulnerable to upselling and confused with no understanding of the industry and little idea of our rights and choices.


Who Owns White Lady Funerals?

White Lady Funerals is a funeral brand owned by InvoCare, a publicly listed multinational company which accounts for 34% of all funeral homes in Australia. In addition to White Lady Funerals, InvoCare own many other national brands such as Simplicity Funerals and Value Funerals.

When selecting a funeral home, one question you need to consider is whether to engage a large corporation (like White Lady Funerals) or the services of a smaller, Australian and family-owned funeral home. While large corporations have the benefit of a well-known brand, it often means that you’ll pay a premium, and you may not have as much flexibility to personalise the funeral, so it’s worthwhile to consider all of your options.


Where are White Lady Funerals located?

White Lady Funerals are located in more than 40 locations throughout the country. Their presence is large with locations in most suburbs of Brisbane, Sydney, Melbourne and Adelaide. In Perth, the White Lady Funerals equivalent trades under the name – Mareena Purslowe Funerals.


White Lady Funerals Sydney

Sydney is a very competitive market, with hundreds of directors offering services to the local community. Making themsleves stand out as value for money and a reputable brand has allowed White Lady to remain a favorite for Sydney families. Plan a Funeral in Sydney


White Lady Funerals Brisbane

In Brisbane, the brand is very popular and they have many locations on the northside and southside. Many are positioned on major roads and advertised on signboards. Death notices are published in The Courier Mail and other local publications. Plan a Funeral in Brisbane.


White Lady Funerals Melbourne

White Lady Funerals are a popular brand in Melbourne. It’s long term presence in Melbourne suburbs, and ongoing charitable work has seen the brand become a favorite in Victoria. Servicing Ferntree Gully and Dandenongs right down to the Geelong region. Plan a Funeral in Melbourne.


White Lady Funerals Perth

The Perth community has seen this brand (trading as Mareena Purslowe Funerals) take a hold as the main ladies funeral provider. There are some other very established lady funeral brands in Perth, such as Leanne O’Dea Funerals. Plan a Funeral in Perth.


What Services Do White Lady Funerals Offer?

White Lady Funerals offer all of the typical funeral services that you would expect from a funeral home and cater for all cultures and religions. They are positioned as InvoCare’s premiere (and most expensive) brand, and are well known for their distinctive white uniforms and fleet of cars.


Corporate versus Independent Funeral Directors

Although most consumers will pick a funeral home brand based on expensive marketing campaigns, it pays to shop around. We wouldn’t consider buying a car or paying for a wedding without learning everything we can about the product or service. The same decision making process should also apply to funerals!

Choosing between a corporate or family-owned funeral home is a personal question. Corporate funeral homes are often able to charge a premium due to brand recognition and the belief that their services will be of a higher professional quality. On the other hand, independent funeral homes in Australia work for consumers and not shareholders of publicly listed companies, InvoCare and Propel Funeral Partners. They are often more connected with the communities they serve and have more freedom to tailor funerals to reflect the wishes of the family (rather than being bound by strict package options).


Make the Independent Funeral Choice the Right Choice

If local ownership and community involvement are important to you, you should ask who owns and operates the funeral home you are considering. By choosing to use the services of an independent funeral director, listed with eziFunerals, you are selecting the help of a trusted professional – who can help you anywhere, anytime. They are not distracted or bound by corporate rules handed down from head office and shareholders but can be flexible and responsive to individual needs, providing a highly personal and compassionate service.

So make the right choice and get value for money by selecting an Australian, independent and family owned funeral director to conduct a funeral.



About eziFunerals

eziFunerals is a free consumer advocacy and funeral planning platform that supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We are not part of any other funeral company. Founded by consumers frustrated by how difficult it was to get independent information, eziFunerals supports consumers plan a funeral, compare prices and select the right funeral director anywhere, anytime.

The views and opinions expressed on posts are those of the author and do not necessarily reflect the opinions of eziFunerals and members. eziFunerals may receive commissions from Preferred Partners listed on our website. While every care has been exercised and the recommendations and other statements herein are based on information believed to be accurate and reliable, no liability, (unless required by law) can be accepted for any error or omission including negligence however caused.