The funeral industry in Australia is currently estimated to be $1.1 billion and provides essential services to individuals and families dealing with, or preparing for, death and bereavement.
However, navigating the funeral industry when someone has died can leave many of us vulnerable to upselling and confused with no understanding of the industry and little idea of our funeral rights and choices.
In Australia there are two main listed players, being InvoCare Limited (ASX: IVC)and the newer Propel Funeral Partners Ltd (ASX: PFP). Between them they likely account for more than 40% of the Australian market after recent acquisitions.
The following information is provided in a series of articles to assist consumers learn more about some of the largest funeral companies in Australia. In this article we provide an overview of Propel Funeral Partners.
About Propel Funeral Partners?
Propel Funeral Partners was established in FY12 and is now the second largest private provider of death care services in Australia and New Zealand. Propel was founded and is managed by Propel Investments Pty Ltd.
The company listed on the Australian Stock Exchange in late November 2017 as it sought to emulate InvoCare by buying up smaller family owned funeral homes. They own funeral homes, cemeteries, crematoria and related assets in Queensland, New South Wales, Victoria, Tasmania, South Australia, Western Australia and New Zealand.
Propel performed over 10,000 funeral services in FY18 and the Company’s portfolio currently comprises 108 locations (54 freehold and 54 leasehold) in Australia and New Zealand, including 24 cremation facilities and 7 cemeteries. It’s recent acquisitions include Seasons Funeral Homes in Western Australia and Norwood Park in New South Wales, Newhaven Funerals in Queensland.
Which funeral homes are owned by Propel Funeral Partners?
Corporate versus Independent Funeral Directors
Although most consumers will pick a funeral home brand based on expensive marketing campaigns, it pays to shop around. We wouldn’t consider buying a car or paying for a wedding without learning everything we can about the product or service. The same decision making process should also apply to funerals!
Choosing between a corporate or family-owned funeral home is a personal question. Corporate funeral homes are often able to charge a premium due to brand recognition and the belief that their services will be of a higher professional quality. On the other hand, independent funeral homes in Australia work for consumers and not shareholders of publicly listed companies, InvoCare and Propel Funeral Partners. They are often more connected with the communities they serve and have more freedom to tailor funerals to reflect the wishes of the family (rather than being bound by strict package options).
Make the Independent Funeral Choice the Right Choice
If local ownership and community involvement are important to you, you should ask who owns and operates the funeral home you are considering. By choosing to use the services of an independent funeral director, listed with eziFunerals, you are selecting the help of a trusted professional – who can help you anywhere, anytime. They are not distracted or bound by corporate rules handed down from head office and shareholders but can be flexible and responsive to individual needs, providing a highly personal and compassionate service.
So make the right choice and get value for money by selecting an Australian, independent and family owned funeral director to conduct a funeral.
For more information on funeral costs in each of the states, see our city specific pages:
- Funeral Directors Sydney
- Funeral Directors Melbourne
- Funeral Directors Brisbane
- Funeral Directors Adelaide
- Funeral Directors Perth
- Funeral Directors Hobart
eziFunerals is a free consumer advocacy and funeral planning platform that supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company, and are not a subsidiary of any other corporation. We are not part of any other funeral company. Founded by consumers frustrated by how difficult it was to get independent information, eziFunerals supports consumers plan a funeral, compare prices and select the right funeral director anywhere, anytime.