Funeral services provider Bare Funeral Group Pty Ltd, trading as Bare Cremation, has paid a penalty of $13,320 after the Australian Competition & Consumer Commission (ACCC) issued it with an infringement notice for allegedly making a false and misleading representation about the price of its cremation services.
ACCC Deputy Chair Delia Rickard said the use of ‘from pricing’ appears to be common in the funeral services industry, but the regulator was concerned that it may not be an accurate indication of the final price a consumer will pay.
“Bare Cremation represented that price as the minimum price, even though the ACCC obtained evidence that it was not available to the vast majority of consumers,” she said.
“People using funeral services are in a state of grief and have to make high-cost decisions under time pressure, and it is important, and required by law, that they are provided with accurate pricing information.”
A full copy of the ACCC media release can be found here.
eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company. We are not part of any other funeral company.
Our member Funeral Directors operate in Sydney, Melbourne, Brisbane, Perth, Adelaide and Australia wide. They are chosen for their knowledge, quality, service, personalisation and experience. They go above and beyond, and will take the time to support the family.
For more information or to make contact with a trusted Independent funeral director, call eziFunerals on 1300 236 402 or visit www.ezifunerals.com.au.